Building Better Employment Brands

updated on 24 May 2022

Why are you different? That’s a big question – don’t worry, we’re just talking about your brand as an employer. But what really sets you apart from your competition?

If you’re trying to scale in any way then you’re going to need the help of more people. If you can’t get the right people when you need them, then that growth is going to be stunted. In the ever-competitive world of IT recruitment, it’s critical that you stand out from the crowd if you want to get the best people to build your business.


Effective Branding

When you think of branding you might jump to social media. When it comes to a company’s image, social channels are one of the most popular ways to build a brand image. But when we’re talking about how you appear as an employer there’s no escaping how fundamental a job description is in showing your offer to prospective employees.

A job description is a tiny window into your business. It might be the first time a person has ever heard of you – especially if you’re in the world of B2B. That means the job description has to do a great job speaking to the type of candidate that you want.

To do that you need to think about the challenges, hopes, and desires of the talent you want in your business. Now think about how your business can match those things. What does your business do differently as an employer? What does your business do better than any other employer out there? If you’re unsure, ask your current people, they’ll be able to give you some great insight into the best parts of working at your business.

Your brand as an employer will be built on consistency. That’s the consistency of messaging, visuals, places you list jobs – everything. Reinforcing your brand in people’s minds comes down to repetition so make sure once you’ve decided on your message that that’s all you broadcast.


Transparency Builds Trust

Being honest about your values and convincing candidates that they don’t need to be cynical about how you behave or what you believe in is also a big part of building your employer’s brand. You don’t have to act a certain way. It’s cliche but just let your business be itself. If, for example, your Wednesday afternoon ping-pong is a big part of your company’s actual culture then include it, but if you just write it to sound cool then don’t bother.

It might, to start with, be about making your business seem more human. Perhaps you’ve had negative reviews in the past. You could go as far as addressing broad themes from these reviews on the job boards you advertise on. That demonstrates your development as a business and that you care, want to improve, and are honest in the way you operate.

Working with recruiters who understand your company values is important because they are going to be the people that, in part, sell your business to potential candidates. If you’re working with a big recruitment agency, you could just be another number and your business’ attitudes and beliefs might not be communicated. Those big agencies are focused on fast revenue and less about building networks – because they’re already scaled. Smaller, more niche recruiters are keen to grow and know the way to do that is by building healthy networks.

On Hireport it’s easy to work with recruiters who get your vision. Those recruiters who want to grow and build long-term relationships with companies and candidates understand the value of honesty. Our platform is built on our experience in the industry and we know how important it is to make the right impression on each and every candidate. Each and every one of the job descriptions we upload is highly detailed so that recruiters immediately know whether they can give you what you’re looking for. Working with recruiters with experience in your niche is made easy so you can save time finding them, and instead use it to onboard the best candidates out there.